We’ve all heard that laughter is good medicine, an adage that is backed up by research. Typically, this means educating, informing, showing appreciation, entertaining with interactive content, or even creating contests with prizes. That is what distinguishes content marketing from promotional materials. Your content should provide value to the audience. The next question is, what would it accomplish? More than you might expect. Maybe you’ve decided that a few laughs might not be harmful to your marketing. Did the thought make you gasp? If humour has absolutely no place in your practice, then it likely has no place in your marketing. Once more, we will go back to the example of making an appropriate, tasteful, lighthearted joke to a patient. Your practice maintains a carefully cultivated uber- seriousThis is the only good reason to totally avoid the use of humour.Take an informal tone, relax, and make a joke – talk to your audience like you would speak to a friendly patient in your office. It is important to remember that social media users like content and interactions that flow like casual conversations. Yet, when creating and reviewing content, you might feel the need to be serious and formal. And, when engaging in casual conversation, you realize that tasteful humour is none of those things. Of course, you would not say something offensive, inappropriate, or unprofessional to a patient. Again, consider the example of joking around in the office.
Argen meaning professional#
It is easy to confuse that concept with being “all business.” In reality, you can be highly professional and casual – even funny – simultaneously.
Argen meaning crack#
You might spontaneously crack a joke in the office, but it would never enter your mind while creating a social post. It does not come naturally. We tend to use a more formal communication style when writing or speaking on camera versus having a casual conversation.There are three common reasons dentists avoid humour in marketing: If you do not include the occasional lighthearted blog post or social media joke, ask yourself why. However, give it some serious (pun intended) thought before discounting the idea. No marketing tactic – including humour – is suitable for every practice. Why some dental practices avoid humorous marketingĮvery dental practice has its own unique personality, which should be reflected in its online presence. Does humour have a place in dental marketing? The short answer is yes, with a few precautions and possible exceptions. However, yours is a unique industry, and dental problems are no laughing matter. Is your dental practice’s blog following waning, your social media engagement rate low, or your website content lacklustre? What is missing? The answer could be a good laugh! Research has proven humour to be an effective marketing technique.
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